MOR Helping Hands

In 2023, this project was probably my first at HTV Design, where I had the opportunity to build an entire toolkit from scratch without reusing previously built toolkits. This was also my first opportunity to work in the Local Vibe branding primarily used on our CW stations. I worked with our Senior Motion Designer, Lia Lim, to design the logo, and once we selected a concept, I was put in charge of refining it. From there, I moved on to animating the logo, and once that was approved, I began building all the pieces needed for the toolkit. The creative service director I worked with on this project was kind enough to send me one of the edits from one of the promos they aired using this toolkit.