Maine's CW Playlist

Maine's CW ordered this project, they wanted a logo and toolkit. This was supposed to be a campaign for local musicians to submit their music to win a prize and be featured in promos, but, to my knowledge, they canceled it due to budget cuts. I was asked to design a logo and key art, and to animate a motion toolkit. This is honestly one of my favorite projects I have ever worked on because I was allowed so much creative freedom. I had time to mood board and build a few logo options before moving into key art. Once the creative service director at the station was happy with that, we moved into the motion, which was so much fun because this logo was begging to be animated. I honestly just enjoyed animating every detail of this toolkit, and I was allowed to push our local vibe branding for CW further than other projects, and built a lot of new assets we used in other toolkits, like the transitions and lower thirds. I think the animation and design truly show how much this project was!